Saturday, October 6, 2007
Mockin' 'Moud! Well, just a little. But certainly making a splash with what may well be the next SNL Digital Short viral phenomenon. See, we shot this "Dick In A Box" thing for SNL last Christmas which by now everyone near electricity has heard of. So how do you top it? For the Saturday, September 29th, 2007 SNL show, the damn-near-genius writing/performing Lonely Island trio of Andy Samberg, Akiva Shaffer, and Jorma Taccone scripted a soul-stirring love ballad dedicated to Iran's president Mahmoud Ahmadinejad, on the heels of his controversial visit to NYC. They then called in dreamy pop megastar Adam Levine of Maroon 5 (Yeah, like you don't have "Songs About Jane" hidden in your iTunes somewhere) and the ever-funny Fred Armisen. The Rosey Media gang was brought in to make their vision of a monumental love song come to life. Steadicam ace Ian Woolston-Smith, under the direction of D.P. John Rosenblatt gave the video a sweeping, epic quality, truly capturing the grandeur of locations such as the Williamsburg Bridge, 30 Rock's "Top Of The Rock" observation deck, and the hidden, off limits, yet stunning 30 Rock 12th floor "Tuscanini Gardens" at NBC. And speaking of the Williamsburg Bridge and Times Square- those shots were partially courtesy of Mike Derrig at Kennedy Trucking, who supplied a monster flatbed semi, which the uber-capable set builders of Stiegelbaum Associates tricked out with custom fittings and harnesses for crew, talent, and oh,yeah. . . the frickin' grand piano strapped to the back! Just a little digital video shoot. Really... Question is. . . what's next? With the video having scored around 1 million views in its first handful of days on the web, it may well be on it's way to Box-like infamy. In which case, it too will have to be topped. Whatever the call is, count Rosey Media in. After all, how often do you get to truck-surf on the Williamsburg Bridge and in Times Square- with one of the biggest names in music, the funniest guys on TV, and a half million in camera gear? That is what we call fun. Special thanks to Don Downie, who had to drive along behind. Dammit. Next time. Really Don. We promise. Check the video out at: http://youtube.com/watch?v=A9OfNrxt5Q4
Starting as a fairly direct parody of ABC's improvising mechanical genius and action hero MacGyver, the Macgruber character played by Will Forte made a second appearance last season on SNL as a progressively worsening alcoholic, loosely poking at a certain other preposterous quasi-kid's show action hero whose home drunkenness hit the internet in a video shot by his own daughter (David Hasslehoff. . . seriously. . . where have you been??) On Saturday, October 6th, MacGruber was back for a third round, this time as a mess of mid-life crisis and plastic surgery gone bad. Director Jorma Taccone, cast members Will Forte, Maya Rudolph, guest host Seth Rogan, and. . . you guessed it (or if you haven't by this point, just quit. . . yer droolin' on the keyboard...) ROSEY MEDIA!!! Perps in question were DP John Rosenblatt, RM Sound Guy Dan Walter, and the ever-present-and-even-occasionally-useful Brian Townes. Special thanks go to all of the folks at NBC who weren't even the least bit phased when, post-MacGruber, we blew some stuff up. And filmed it. Really. . . but as much fun as that was, since the sketch didn't air this past show, we'll have to save that story for another time.