Rosyie Media Precious Holidaye Reflections and Memoryes

In days of yore, when the holidays came 'round-- when we were but wee lads in the late 70's and early 80's-- we would add to our repertoire of constant one-upmanship the momentarily-jarring farewell . . ."See you next year!" This indispensable bit of yuletide wit was considered genius by all that encountered it, amusing and surprising the speaker and the listener, as both would briefly revel in appropriately childlike amazement that yet another year had passed, and when school once again resumed-- though only a week or two later-- it would, in fact, be. . . the next year. As we grew older, our minds and social skills became more sophisticated. We entered the entertainment business, and our wit evolved beyond simple observational one-liners, into something more complex and universal, to be shared for the benefit of our fellow man. How fitting, then, that our holiday farewell on SNL was shooting a Digital Short revolving around poopy cookies. Observe: Yes, nothing like scatalogical humour to take one right back to boyhood. And like simple schoolboys, we once again found oursleves gleefully using the olde HPX3000 to lay a brief 8 hour shoot onto P2 cards (o, what fine and bully boyish toys!), under the direction of Digital Short Creators Akiva Schaffer and Jorma Taccone. The cast featured SNL host Hugh Laurie and that mischievous rapscallion Fred Armisen, as well as Jason Sudeikis, Kenan Thompson, Will Forte, and featured players Bobby Moynihan, Abby Elliott, and Michaela Watkins. The whole gang was there, under the ever-watchful eye of producers Nick Mallardi and Dina Moles. Once shooting was done,however, we all said our farewells with a wistfully appropriate lack of sentimentality. Indeed, we had all grown up, become those adults so busy, we had nary a moment for a boyish jab or childish quip. There were pressing rehearsals, gear to be wrapped, poopy cookie shorts to be edited. There was no time for childish things. And as we left 30 Rock, we couldn't help but feel a twinge of sadness for days gone by. There are no more schoolyard partings, no more construction paper holiday cards. Ours is now a staid and austere world of cold hard labour-- of poopy cookies and blogging. So it is here, in our blog, that we make a last grasp at fleeting youth and the special childhood magic of the holiday season to say: Thanks, SNL. See you next year. See you. . . next year.

Blood Is Thicker Than Water- Funnier, Too.

Last week the SNL Digital Short team of Akiva Schaffer, Jorma Taccone, and Andy Samberg served Saturday Night Live and America a whopping slice of bizarro with the help of host Paul Rudd. If you haven't seen it yet, watch this: The Short, their most intensive to date, took 38 hours to shoot over two days, and featured around 30 background performers. A special effects extravaganza, the Short had a full team of effects artists and props persons throughout, managing pumps, pipes, trick knives, fake firearms, and hydraulic apparatus, all designed to deliver an impressive payload of. . . blood and vomit. While we don't have exact measurements, we do know that each of these items was mixed and supplied by the gallon. Well, at least the vomit was anyway. There was definitely no shortage of stage blood, though, and by the end of day two most of the crew had developed a surprising immunity to what had at first been a bit gross. After this, we can truly say we have no idea what's next from the Digital Short crew, but we're looking forward to it.

Jah Fire On Fordham Lawn

Last Thursday and Friday, Rosey Media joined the SNL team to bring to life- and to your TV and web browser- the dub skankings of Ras Trent, first semester Rastafarian. Andy Samberg, playing a guy based on hundreds he and fellow writers Jorma Taccone and Akiva Schaffer apparently knew growing up in Berkley, spent two days in a dreadlocked wig and roots threads. On the New York city streets, however, he actually drew fewer looks than you'd think. Here you can test his jammyin' sound: The Thursday shoot was DP'd by Rosey's own Luke Riffle, with "The Line" veteran AC Scott Herriott. Coming in hot off of the previous day's still-not-to-be-disclosed commercial shoot, John Rosenblatt and Brian Townes picked up the Friday shift. Thursday the guys got to go all over the place, but most importantly, to Cold Stone Creamery. At which point they could've called. Or texted. Been like "Hey- we're gettin' ice cream- want some?" But they didn't. Perhaps not the smartest move with Christmas right around the corner. But whatever. We're over it. Anyway. . . The second day found the team traipsing around the Fordham University campus, where, with the exception of a few shouted undergrad declarations of love in Samberg's direction, they were able to drift surprisingly uninterrupted (and perhaps unsanctioned) throughout. As all them college types are inter-web savvy, we don't want to drop names and get anyone in trouble, but we couldn't have done it without "the student hereinafter immortalized as 'my roomate Nick, the ignorant bald-head'" and various members of his covert network. Most impressive was our female guide, who was able to walk into a class she was supposed to be attending at the time, convince the professor to stop her lecture, let us come in and shoot, and have the entire class make an appearance in the Short as well- all in under 1 minute of negotiation. What moxie! What Chutzpah! Thanks to SNL for having us along. And you guys at Fordham- let us know if you find that Sprite can. . .

Busy in Rosey Media land...

Ok- we're busy. I mean really frickin' busy. Barnum and Bailey keeps calling us for juggling lessons. Unfortunately, fancy proprietary agency stuff being what it is, we are not at liberty to post what it is we're working on at this time. Let's just say we're. . . ah, we can't even say that. Big commercial. Cool funny movie spoof project for an even cooler network. Documentary piece. Another cool funny project for another cool network. And all at the same time! Which means we'll tell you all about them when we're done. And we've slept. Perhaps completed caffeine rehab. Taken a little vaykay in Meh-hee-ko. Anyway, we can give you the somewhat belated (and duly truncated) SNL Digital Short brief: SNL DIGITAL SHORT: EXTREME ACTIVITIES CHALLENGE Here it is: Andy Samberg, Jorma Taccone, Akiva Shaffer wrote concept,music and directed. Andy Samberg, Kristen Wiig, and host Anne Hathaway performed. Nick Malardi and Dina Moles produced. "Indispensable" Kim Smelter, "Drop You Like A Bad Habit" Rachel Lynn, and Kati "I have a last name- Brian doesn't know it" were production staff. Brian Hemesath hit wardrobe,and JODI did hair, dammit! John Rosenblatt and Brian Townes represented Rosey Media. Radically different and shocking? No. Google Relevant? You betcha!

Chilling. . . no, really. . . CHILLING on the roof at 30 Rock

New Yorkers are known for their resilience, trudging- even bustling- ever forward, through sweltering, smelly summers and bone-numbing winters. And here at Rosey Media, we pride ourselves on being- among other things- real New Yorkers. All of that being said, we went out like a bunch of Girl Scouts last Friday. When we were first informed we'd be spending the early-Fall evening on the Tuscanini Garden, located outdoors on a 12th floor plaza at 30 Rock, we were charmed. Where better to film the week's SNL Digital Short starring hunky (nay- dreamy!) host James Franco and SNL cast member Kristen Wiig? Throw in a guest appearance by the really unreasonably smoldering Gossip Girl star Blake Lively and we felt we had a recipe for brisk seasonal bliss! And brisk it was. As the hours moved on and the sun went down, we found our evening going from nippy, to chilly, to "it's frickin' cold out here!" Perhaps it was uncommonly breezy on the 12th floor- or perhaps three months of summer weather had, in fact, reduced us to whimpering shells of our former selves. Either way, we somehow managed to stifle our shivering long enough to film some funny stuff. Despite the chill (which we were sure must have hit an arctic 55 degrees), James Franco, Blake Lively and the ever-reliable Kristen Wiig laid down terrific performances under the co-direction of Akiva Shaffer and Jorma Taccone. Soldiering on bravely from the shelter of their sleeping bag tents, Dina Moles, Rachel Lynne, and Kim Smelter also provided us with genuine inspiration. Together, we all braved the elements with only some sandwiches, a couple of sweet rolls, some cupcakes, two boxes of Dunkin Coffee, cookies, and a continuous supply of outerwear pilfered from the SNL Wardrobe Department by the illustrious Brian Hemesath. Yeah. . . somehow. . . somehow, we made it through. The fruits of our sacrifice and hardship were illuminated by Michael Gottlieb and brought to you under the wise and kindly supervision of Nick Malardi (we gotta mention Nick, cuz we've mentioned everyone else now haven't we?)

Space Olympics

Believe it or not, the dudes (that would be SNL Digital Short triumvirate Andy Samberg, Akiva Shaffer, and Jorma Taccone) wrote this song before knowing Michael Phelps would be the host of SNL's season premiere on September 13th. Convenient, though, wasn't it, that they had this song around, and that the 8 time Gold Medalist was free to come and play? "You stand on a distant planet. . ." Or, you'd think we were. The day started at the funky 1939/1964 World's Fair Grounds in Flushing Meadows-Corona Park out in Queens. The sprawling park, including the more-than-meets-the-eye Queens Museum Of Art, proved an ideal location in that it was beautiful, full of retro-futuristic architecture- and for the most part, deserted. Checkout the Short here: As long-time fans of the show and the Shorts, Rosey Media is happy to be back working on the Shorts this session. Stay tuned for more!

Shooting the ‘SNL Digital Shorts’ in HD

George Winslow -- Multichannel News, 8/5/2008 11:51:00 AM

While the “SNL Digital Shorts” have been one of the most popular features of Saturday Night Live, the production of these popular segments, which air during the program between live segments and are also available online, poses huge production challenges. Typically, the scripts for segments aren’t approved until late on Wednesday night and they must be shot, edited and delivered in a completed form before the show’s Saturday night airing. Often, the crew must work long hours over two days or as much as 20 hours straight to meet the deadline.

Yet, John Rosenblatt, the principle of Rosey Media and the director of photography for the segments said the process of producing the shorts has actually become easier since they began shooting in HD with Panasonic’s AJ-HPX3000 P2 camcorders.

“I love the acquisition and I love the workflow,” he said about the move to the new cameras, which was made in late February, and the production process for the SNL Digital Shorts.

John 'Rosey' Rosenblatt with the Panasonic HPX-3000

Working with the new HPX3000 cameras, Apple’s Final Cut Pro editing system and MacBook Pro computers “has completely transformed the workflow,” he added.

Rosenblatt founded Rosey Media in 1997 -- the company now works for a variety of broadcast, cable and corporate clients. He began working for Saturday Night Live in 2000. He has been director of photography for the SNL Digital Shorts since they first became part of the show in the 2005-2006 season.

Over the years, Rosenblatt has distinguished his production services company in the crowded and highly competitive New York City market by emphasizing efficient, cutting edge technology, high-quality production techniques and quality control of it's personnel.

The company began shooting in HD about five years ago. Over the last 2 years the proportion of their production being shot in HD has grown from about 50% to nearly 100% today.

The company also relies on these newer technologies to offer clients more efficient production services.

“What we do [on the set in terms of shooting and lighting] is complicated with lots of parts and involves a lot of personnel with different talents...I often tell people I work for the circus,” Rosenblatt quipped.

The key part of their high-wire act, he added, is to make certain that this complexity doesn’t get in the way of the creative process at SNL.

“It is important that we allow the creative team to do what they need to do and not get in their way or slow things down in the way we work,” he said. “I offer very high quality production but if I’m slowing down production, in the way I’m setting up shots or lighting, I’m causing talent to lose their focus and not doing my job.”

Shooting with the HPX3000 camera, he said, allows the company to offer high-quality HD production and an very efficient workflow that fits in with the tight production schedule of the Digital Shorts. Using 32 Gigabyte P2 cards with the camera, they can easily copy the files onto the MacBook Pro and play back the shots to quickly see dailies, he said.

Recent SNL Digital Shorts shot with the HPX3000 camera include “The Japanese Office and The Mirror.”

While Rosenblatt is a huge fan of the camera, he cites two areas he’d like to see improved. He delivers 4 channels of audio to SNL but complains that audio channels 3 and 4 are “auto compressed,” which he contends limits their ability to tweak the sound.

He also does not like the fact that P2 cards must be formatted in the camera being used for the shoot rather than in the Panasonic 5 card reader.

New York Times Article on 'The Line'

A Summer Break of Comedy for the Web

Cast members of “The Line” in Brooklyn

By BRIAN STELTER

Published: August 11, 2008

A minute into the third episode of “The Line,” a comedy about the passion and perversion of fans waiting 11 days for the premiere of a science-fiction film, the actor Joe Lo Truglio declares, “I’m going line crazy.”

His partner, the “Saturday Night Live” repertory player Bill Hader, promises to get water. Then the “SNL” writer and occasional actor John Lutz delivers candy bars for the theater and falls victim to the line, leading the theater manager (the “SNL” comedian Jason Sudeikis), to call the fanboys “animals.”

This is how much of the “SNL” cast and crew spent their summer vacation. Inspired partly by three months of picket-line-walking during last fall and winter’s writers’ strike, Mr. Hader and the “SNL” writer Simon Rich created a buddy comedy about the long wait to see “Future Space,” a vaguely described sci-fi drama. In May, when “SNL,” the NBC late-night sketch comedy show, went on summer hiatus, the “SNL” actor and lead writer Seth Meyers signed on to direct.

Multimedia

Watch "The Line"

Fred Prouser/Reuters Seth Meyers, “Saturday Night Live” actor and lead writer, directed episodes of “The Line.”

In July, for four steamy days in Brooklyn, the creators collected a veritable Who’s Who of the New York comedy scene to film seven short episodes for Internet distribution. “SNL” crew members operated the camera, made the costumes and handled hair and makeup. Three weeks after filming, the series started to unfold on youtube.com, crackle.com and other online video sites. The characters reach the end of “The Line,” figuratively and literally, on Tuesday when the final episode will have its debut.

The ability of “The Line” to attract name-brand talent reflects the increasing number of writers and actors who are showing interest in original Web video. “The Line” was the first straight-to-Internet series to be produced and financed by Broadway Video, the production company founded by the “SNL” executive producer, Lorne Michaels. But it won’t be its last: the company says it will produce other Web series created by and starring “SNL” cast members, and Mr. Michaels also intends to produce Web performances by Jimmy Fallon this fall, as that former “SNL” cast member prepares to replace Conan O’Brien on “Late Night” next year.

For the writers and stars of “The Line,” the Web was a proving ground. “We wanted to have an experience of shooting something on our own,” Mr. Hader said in an interview. “This is a good medium to do it in because it’s a very low-stakes medium.”

Mr. Meyers, best known as the co-host of “Weekend Update” on “SNL,” was lured by the opportunity to tell a tale with cliffhangers at the end of each episode, while still keeping each part to a Web-friendly four minutes. “On the Internet, it seems like things work better when they stand alone,” Mr. Meyers said. “The Line” is a test of whether viewers will come back for a serialized story. The first six episodes have drawn a wide range of views, from 15,000 to 158,000, on YouTube.

Mr. Hader and Mr. Rich, son of the New York Times columnist Frank Rich, wrote the script during the strike (Internet work wasn’t forbidden under the strike rules) and shared it with Mr. Michaels’s production company. They were assembling a cast and crew when the strike ended and “SNL” resumed taping, putting the project on hold. But after the season ended, Broadway Video revived the idea. The series signed a sponsor, Sony Pictures, and integrated the posters for three new Sony films into the backdrop of the episodes.

The staging was rather simple: all the action occurs along a red concrete-block wall outside the Cobble Hill Cinemas in Brooklyn. But there were peculiarities nonetheless, Mr. Meyers said, like “waiting for the baby strollers to clear the lens.”

The series unfolds not unlike an “SNL” digital short. Mr. Sudeikis stands out as a manager who treats moviegoers as a menace. He often calls them “you people,” as in “You people need to start washing your bodies, or I’m going to call the police.”

Along the way, Liz Cackowski, a former “SNL” writer, appears briefly, and Paul Scheer, a recurring cast member on “30 Rock,” turns up as the spoiler who tries to ruin the movie for the fans. Everyone who was asked agreed to participate, Mr. Meyers said. “That was the fun of it for us — being able to work with friends.”

Mr. Hader and Mr. Lo Truglio, who also appear together in the new film comedy “Pineapple Express,” are the heart and soul of the episodes. “Eleven days of glorious, glorious ‘Future Space’ anticipation,” Mr. Lo Truglio announces in Episode 1, suggesting that the drama of the wait will rival any drama on screen. They fight sword-wielding fellow fans, grapple with the five-minute rule (as in, five minutes out of line forfeits your spot) and try to fulfill family obligations.

Mr. Hader knew the part he was writing. He waited in line for “about 20 hours” to see “Star Wars: Episode I — The Phantom Menace” in 1999. During that wait, he watched a woman break up with one of his fellow moviegoers, a fate that befalls his character in Episode 2 of “The Line.”

Mr. Hader also lined up for the two “Star Wars” follow-ups and for the three “Lord of the Rings” films, but he now sees films at more reasonable times — say, Monday at 2 p.m. for “The Dark Knight.” Why? He said, “Now I have a wife.”

YouTube now showing: 'The Line"!

'The Line', a great web based series directed by Seth Meyers and staring Bill Hader of SNL, is now being distributed on You Tube. John Rosenblatt acted as Director of Photography. Check out these funny video shorts at:

The Line Gets Press...

Checkout this posting on Reuter's on The Line.

-Rosey

Seth Meyers, Bill Hader & Simon Rich Create and Star in THE LINE on Crackle.Com

Wed Jul 23, 2008 9:00am EDT

Broadway Video's New Seven-Episode Series Integrates Upcoming Columbia Pictures Releases

CULVER CITY, Calif., July 23 /PRNewswire/ -- "Saturday Night Live's" (SNL) Seth Meyers, Bill Hader and Simon Rich have created and will star in THE LINE, an original new comedy web series making its debut on Crackle.com.  Produced by Broadway Video, the series was directed by Meyers, who has been a regular on SNL for eight years.

The seven-episode series features two friends, Josh (Hader) and Duffy (Joe Lo Truglio - Superbad), as they score the coveted first spot in line outside of a movie theater, 11 days prior to the world premiere of one of the summer's most highly anticipated films, Future Space.

The comedy webisodes are sponsored by Sony Pictures, which owns Crackle.com. Since THE LINE takes place outside a movie theater, the studio has taken advantage of the environment and integrated three real-life Columbia Pictures releases, Step Brothers, Pineapple Express, and The House Bunny, into the webisodes.

The three films are incorporated into the series through organic character integrations and film poster and T-shirt placements.  Hader and Lo Truglio both also co-star in the upcoming comedy, Pineapple Express.

"This integrated marketing opportunity with THE LINE feels like the most organic user experience that I've seen in a very long time," said Dwight Caines, executive vice president of worldwide digital marketing strategy for Columbia TriStar Marketing Group.  "It's always exciting to see a completely unique approach to sponsorship and for me, it was an easy decision to get involved with these incredibly funny and talented guys.  The project is so clever and will certainly resonate with our target audiences."

"Bill Hader, Simon Rich and Seth Meyers have created a hysterical new series that taps into the unique comedic sensibility they showcase week-to-week on SNL," said Sean Carey, senior executive vice president, Sony Pictures Television.  "THE LINE is content that we're thrilled to debut on Crackle."

THE LINE includes guest appearances by Jason Sudeikis ("SNL"), Paul Scheer ("30 Rock"), and Liz Cackowski (Forgetting Sarah Marshall).  The original web series was produced by Broadway Video, in association with NBC Universal, and was written by Hader and Rich.

Creative Artists Agency orchestrated the deal on behalf of Broadway Video.

About Broadway Video

Broadway Video Entertainment is a major independent producer of television and film entertainment. Founded in 1979 by Lorne Michaels, Emmy Award-winning creator and executive producer of the landmark television comedy "Saturday Night Live," its Broadway Video Enterprises division manages the company's extensive library of original and acquired entertainment content, distributing it to television and home video markets worldwide. Broadway Video Entertainment also develops and produces popular feature film and television entertainment through its motion picture division, Broadway Video Film Production, and its television production arm, Broadway Video Television.  In addition, Broadway Video provides award-winning video and audio production services, as well as duplication, encoding and DVD authoring services for leading entertainment and corporate clients. For information:

www.broadwayvideo.com.

About Crackle 

Crackle, Inc., a Sony Pictures Entertainment Company, is a multi-platform video entertainment network and studio that distributes work from the hottest established and emerging talent on the web and beyond. Crackle's addictive channels and shows reach a global audience across the Internet, in the living room, and on devices including a broad range of Sony electronics. Crackle, in on-going collaboration with Sony Pictures Entertainment and other leading partners, discovers and promotes the stars of tomorrow.  Visit Crackle's site at www.crackle.com.

SOURCE  Crackle, Inc.

Rosey Media shoots 'The Line' Staring Bill Hader and Jason Sudeikis

Executive Produced by Lorne Michaels and Directed by SNL Head Writer Seth Myers.

Cinematography by John 'Rosey' Rosenblatt.

The web series was produced for Crackle.com, a Sony entertainment web site.

The series of seven short webisodes details the comedic exploits of two avid sci-fi fans who spend 11 days standing on line at a movie theater for the premiere screening of their favorite space drama, Future Space.

Check it out: The Line

The series was shot on location at the Cobble Hill Cinemas in Brooklyn. 

Hilarious performances are delivered by SNL cast members Bill Hader and Jason Sudeikis.

The series debuted at Crackle.com July 21st.

2 New Episodes weekly!  

Be sure to tune into crackle.com to find out what becomes of the series two heroic nerds.

The Rosey Media crew had a blast working with Seth and Bill and the rest of the cast and were happy to be part of the project.

Web Video Usage Soars- Did you see this?

Checkout this short article from Media week. Web Video Usage Soars. There some amazing stats.-Rosey

Web Video Usage Soars.

Streamers are watching more clips each year

June 18, 2008

-By Mike Shields, Mediaweek

NEW YORK Growth in the overall audience for online video has flattened over the past year, though consumption rose dramatically, according to the latest figures issued by comScore. During this past April, 71 percent of the total U.S. Internet audience, or 134,471 million users, viewed online video. In terms of percentage, that's down a few points from numbers issued by comScore back in May 2007 when 74 percent of Web users, or 132 million Americans, streamed videos on the Web. However, while the number of total streamers appears to have leveled off after a rapid growth period, those streamers are watching more clips each year. ComScore found that viewers averaged 82 clips per month and 228 minutes of video viewing in April, versus the 63 clips and 158-minute averages recorded nearly a year earlier. A whopping 11 billion videos were consumed in the U.S. in April 2008. Nearly 38 percent of those 11 billion videos were viewed on Google properties. In fact, users streamed 4,159,850 clips on Google's sites during the month (98 percent of which can be attributed to category dominator YouTube). That represents an increase of nearly 133 percent since May '07. Some of Google's share growth appears to be coming at the expense of News Corp.'s MySpace. That social networking site is the core video property within Fox Interactive Media, which saw its total number of video streams dip to 557,663 in April 2008 (5.1 percent) versus 680 million streams in May of last year. Yahoo! also saw its total video figures drop slightly from 387 million streams last May to 352,359 this past April. In terms of unique viewers, Google sites similarly dominated, as they drew 83.7 million uniques in April versus 52 million uniques on Fox sites (46 million on MySpace specifically) and 37.3 million on Yahoo! sites.

One More Saturday Night.

The still image below is taken from the final SNL Digital Short of the season, 'Japanese Office', which Rosey Media shot for NBC last Friday. Check it out at: The video and an accompanying story on it, are among the top features in the last 24 hours on Gawker.com. The shoot was fun. Its full bodied funny taste and aroma kept Steve Carell smiling too. Speaking of smiles, there were many at the SNL End Of Season After Party (If You Don't Know The Official Title, Just Capitalize Stuff. . .) Here we see Rachele Lynne straight up breakin' it DOWN!!! "Indispensable" Kim Smelter is seen waving off a couple of guys who tried to move in on our dancing diva. We have since identified them as head writer Seth Meyers and Executive Producer Lorne Michaels, both blinded and weeping Old Testament style before Rachele's divine prowess on the dance floor. The legendary voice of SNL, Mr. Don Pardeau. 83+ years old and still at the party... at 4am. No jokes. Mad respect. Did we mention it was a beautiful Spring night and the party was outdoors in the Plaza where the skating rink is? It was a great season for the show and we are honored and happy to be part of the team.

New Nickelodeon Spot

For those of you paying attention, the latest Nickelodeon KOPO TV spot started airing this week. Rosey Media produced 4 spots for Nick. The latest spot is called Family Nutrition. The last spot will start airing in June. Check it out!

MacGayber

Ummm. . . this shot is from the set of the latest SNL MacGruber short, which featured host Shia LeBoeuf as MacGruber's gay son. Here we see Will Forte, apparently dismayed over the presence of a severed chicken claw on set.... It seems Rosey shares his concern, as he is taking special care to document the event. Ok, so not exactly. . . but c'mon, we don't know who reads this blog... Kids are all about the internet these days. To see the MacGruber spots, check out: http://www.nbc.com/Saturday_Night_Live/video/play.shtml?mea=250058

Unsung Heroes of the Rock 3-0

The Facts: On Tuesday, May 6th, Rosey Media shot the promos for the upcoming weekend's episode of SNL, starring host Shia Lebouef (like "boof," y'all... John Wilkes. Recognize.) and SNL cast member Andy Samberg. They were both funny, they were great to work with, they hid in the bushes. . . But enough about that. It was brought to our attention that we never mention some very special people at SNL that you won't be able to see when you tune in Saturday night. Although they work at a breakneck pace, we managed to steal a candid shot or two. . . Brutal, isn't it? And yet they persevere. This is (L to R) Kati 'the intern', Rachel Lynn (standing) Producer Dina Moles (with the patented "what-the-hell-are-you-doing-taking-pictures-get-back-to-work" look), and "Indispensable" Kim Smelter, clearly concentrating on the big show. Finally, Dina and host Shia. This picture was snapped just as Dina exploded in a rage, demanding everyone get it in gear or we'd be over budget. Shia is scared. Andy has passed out in sheer terror, and is laying at her feet just out of frame. That's right. Big ups to the ladies of 30 Rock. Runnin' dat sh*t. FYI- Checkout the SNL Promos at: http://www.nbc.com/Saturday_Night_Live/video/play.shtml?mea=248757

Wowwy-Wow- Wow!

On April 3rd and 4th, Rosey Media shot the third installment in the gripping Laser Cats SNL Digital Short series. This time the enigmatic Chistopher Walken joined Admiral Spaceship (Andy Samberg) and Nitro (Bill Heder) in their quest to save the planet, and a cage-full of confiscated Laser Cats, from the devious Mayor TopHat (Kenan Thompson). Checkout photos from the shoot.

Less Bitching, More. . . Ah, hell, just start with less bitching.

We are good at putting teams of creative production people together. And our people are great because they, for a myriad of reasons, seem to defy a pervasive trend among production professionals... Despite years of experience- they're not jaded, pissed-off jerks. Apparently,somewhere somebody created the idea that to be a good creative or production staffer, you had to be a complete jaded bitch. Perhaps this stemmed from someone's perception that seeing the ropes and pulleys behind the scenes somehow destroyed the joy and magic of making entertainment. Or maybe it is as simple as textbook posturing to cover personal insecurity. What-ever... It is genuinely annoying to work with a group, or even a few individuals like this. Their attitude does not get things done, and worse, is dangerous to the creative process. That being said, let it be clear that we are proudest of our people, and consider them an integral part of what makes us stand out. They are consistently, for a variety of reasons, present to the production and focus not on what is wrong, but on what is next. Further, we lay it on the table that a fundamental part of our production process is the promise of no bitching. We have seen and strongly believe that a miserable work environment, no matter how efficient or skilled the team, cannot produce great work.

Want to Complete the Circuit? Try Rubbing Elbows

It was Rosey Media's pleasure to co-host the February "Circuit" party, and Wednesday night's turn out at the Stone Creek Lounge on East 27th was positively inspiring. Despite the damp weather, the candle lit, casual bar was packed the entire night, and buzzing with all things media. Two years ago Manhattan Casting Director Adrienne Stern and Hungry Man Films Mark Grande decided the best way to be in on the scene was to create one of their own- and they proceeded to do just that. Today with an extensive membership list that includes some of the brightest and most innovative media talents in New York, "The Circuit" holds events designed to facilitate a professional forum and networking platform . . . with a few cocktails thrown in just for good measure. Whether your work is on the big screen, the small screen, or the even smaller screen, celluloid or digital, the Circuit has something to offer, and the scope of knowledge and opportunity shared at the last event was truly impressive. Many thanks to Adrienne and Mark, and to all who turned out.