Checkout this posting on Reuter's on The Line.
Seth Meyers, Bill Hader & Simon Rich Create and Star in THE LINE on Crackle.Com
Wed Jul 23, 2008 9:00am EDT
Broadway Video's New Seven-Episode Series Integrates Upcoming Columbia Pictures Releases
CULVER CITY, Calif., July 23 /PRNewswire/ -- "Saturday Night Live's" (SNL) Seth Meyers, Bill Hader and Simon Rich have created and will star in THE LINE, an original new comedy web series making its debut on Crackle.com. Produced by Broadway Video, the series was directed by Meyers, who has been a regular on SNL for eight years.
The seven-episode series features two friends, Josh (Hader) and Duffy (Joe Lo Truglio - Superbad), as they score the coveted first spot in line outside of a movie theater, 11 days prior to the world premiere of one of the summer's most highly anticipated films, Future Space.
The comedy webisodes are sponsored by Sony Pictures, which owns Crackle.com. Since THE LINE takes place outside a movie theater, the studio has taken advantage of the environment and integrated three real-life Columbia Pictures releases, Step Brothers, Pineapple Express, and The House Bunny, into the webisodes.
The three films are incorporated into the series through organic character integrations and film poster and T-shirt placements. Hader and Lo Truglio both also co-star in the upcoming comedy, Pineapple Express.
"This integrated marketing opportunity with THE LINE feels like the most organic user experience that I've seen in a very long time," said Dwight Caines, executive vice president of worldwide digital marketing strategy for Columbia TriStar Marketing Group. "It's always exciting to see a completely unique approach to sponsorship and for me, it was an easy decision to get involved with these incredibly funny and talented guys. The project is so clever and will certainly resonate with our target audiences."
"Bill Hader, Simon Rich and Seth Meyers have created a hysterical new series that taps into the unique comedic sensibility they showcase week-to-week on SNL," said Sean Carey, senior executive vice president, Sony Pictures Television. "THE LINE is content that we're thrilled to debut on Crackle."
THE LINE includes guest appearances by Jason Sudeikis ("SNL"), Paul Scheer ("30 Rock"), and Liz Cackowski (Forgetting Sarah Marshall). The original web series was produced by Broadway Video, in association with NBC Universal, and was written by Hader and Rich.
Creative Artists Agency orchestrated the deal on behalf of Broadway Video.
About Broadway Video
Broadway Video Entertainment is a major independent producer of television and film entertainment. Founded in 1979 by Lorne Michaels, Emmy Award-winning creator and executive producer of the landmark television comedy "Saturday Night Live," its Broadway Video Enterprises division manages the company's extensive library of original and acquired entertainment content, distributing it to television and home video markets worldwide. Broadway Video Entertainment also develops and produces popular feature film and television entertainment through its motion picture division, Broadway Video Film Production, and its television production arm, Broadway Video Television. In addition, Broadway Video provides award-winning video and audio production services, as well as duplication, encoding and DVD authoring services for leading entertainment and corporate clients. For information:
Crackle, Inc., a Sony Pictures Entertainment Company, is a multi-platform video entertainment network and studio that distributes work from the hottest established and emerging talent on the web and beyond. Crackle's addictive channels and shows reach a global audience across the Internet, in the living room, and on devices including a broad range of Sony electronics. Crackle, in on-going collaboration with Sony Pictures Entertainment and other leading partners, discovers and promotes the stars of tomorrow. Visit Crackle's site at www.crackle.com.
SOURCE Crackle, Inc.