Rosey Media and Firebrand TV- Internet Innovation

As individuals and a company, we pride ourselves on staying abreast of the latest developments in multi-platform content, and keep our edge through continued personal drive and interest in understanding this exciting medium. Thus, when we received a call from Firebrand's Ellen Davis, with an offer to create an interactive commerical for Firebrand TV.com, we were more than willing to go play. Firebrand TV is a soon-to-be-launched website, television network, and mobile internet service which features continuous, streaming content of the most creative commercials. Only comercials. No joke. All commericals. To promote the launch of this network, Chief Creative Officer and Co-Founder Roman Vinoly and Davis brought on Chris Dealy and Greg Erdelyi of the maverick ad firm Splick 13. Each of these guys are responsible for some of the biggest campaign concepts in recent history. After this dynamic duo offered their spin on how to get the word out about the site, Davis contacted Rosey Media to make their virtual "website construction site" a reality. On September 6th and 7th, RM crew moved into NEP Studios courtesy of Barry Katz. With the help of Mac genius Yan Schvalb, AC Don Downie, RM Sound Tech Dan Walter, and a host of support staff from NEP and Firebrand, as well as some serious bells and whistles, RM shot the promo using the Panasonic HDX 900, providing not only live HD monitoring, but also direct importation to hard drive (Final Cut) as well as traditional digital tape. The end result was an efficient shoot culminating in footage in a ready to edit format. The promo is currently airing at: www.firebrandtv.com

Rosey Media- Bringing Scary Back

Hey, kids. . . you like scary movies? We do. Which is why when producer Angie Freeman and her brother Jack approached us with their script for the suspense thriller short film "Abberration," we jumped at the chance to create the spooky, atmospheric world of horror and psychological intrigue these two cherubic South Carolinians had envisioned. We all proceeded to lock ourselves in a rented Upper West Side apartment for the better part of a week. If that isn't scary enough, we shot the film while we were there, too. The final product is appropriately claustrophobic and creepy. The lighting's funky, the camera work's cool. . . and, oh yeah. . . there were some actors in it,too. Seriously, we cannot say enough about the professionalism, patience (while some artsy crew guys endlessly tweeked camera and lighting gear,) and committed performances of the cast. We will keep you posted on when and where the film will be screening.

PJ Inc. Kicks Ass. . . Rosey Media Films It!

So as to follow proper journalistic procedure and not bury the lead: July 12th and 13th, Rosey Media shot a, webisode format piece for and starring the high powered PR firm, PJ Inc. The piece was written, directed, and produced entirely by Rosey Media. It's development was a two month collaborative process between RM and PJ Inc., and it will hit their website, and ours, in the next couple of weeks. And now, the shameless plug: (We can't help it. We're fans.) The staff at PJ Inc. just straight up kicks ass. They are a high octane PR firm, dealing with Fortune 500 clients, with a myriad of winning campaigns to their credit, including the incredibly successful Vegas.com phenomenon. And they're NICE! And FUN! And CREATIVE! The firm's fearless leader is a force of nature by the name of Pamela Johnston, whose ability to multitask is stunning. Her no-nonsense manner is amazing to watch, and her presence commands such respect as to border on Jedi mind control. Extra-terrestrial or not, she was a pleasure to work with, and kept everyone focused and on task throughout two long shoot days. We would also be remiss were we not to mention Gabrielle (Gabi, Gabs, Larry) Rubin, who was our liason, our rock, and is the focus of our newly formed secret cult-like fan club in the back closet at Rosey Media. She's funny, she's quick. . . bottom line, if you don't have a Gabi- get one! Shout outs are also in order to our crew: soundman Dan Walter, AC Don Downie, and Wavetek's Karim Badwan and Paul Jones. At Rosey Media, we pride ourselves on being able to make art in the trenches, deadline looming. It's a refreshing departure, however, to have the time and space to create content from conception to completion. Further, we are grateful to have had the opportunity to do so with such terrific people. Look for the video here soon!

Making the Video...

Chicago, Chicago. A massive, beautiful city with a thriving arts community. Rosey Media has more than a few ties to this Midwestern metropolis, including a 2006 collaboration with TMK Productions Executive Producer Ted Kay on the Memory Bridge Alzheimer's and Cultural Memory Foundation documentary "There Is A Bridge," which premiered this month on PBS affiliates all over the U.S. Following the successful collaboration, Mr. Kay once again extended an invite to Rosey Media, this time to create and shoot a music video for the incredibly talented singer songwriter Emily. As charming in person as her warm and magnetic on-camera persona, this 14 year old pop prodigy is well on her way to stardom. . . and hopelessly destroying the hearts of adolescent boys everywhere. Add all this wholesome goodness to the Chi-town jazz scene and it's little wonder that Rosey Media's head honcho, resident Director of Photography, and avid musician (though don't tell him we said so publicly) John "Rosey" Rosenblatt accepted the offer and headed down for a three day stint in the Windy City this past June. The shoot, culminated in a music video which you can now catch on YouTube or via Emily's own MySpace page at www.myspace.com/emilyrecordingstar Rosey had a great time, thanks to the diligent work of the Chicago Crew and the ever intrepid Mr. Ted Kay. For the rest of us back at RM in NYC, we can at least say we knew Emily, like, WAY before she was, like, famous and stuff, and now we are Soooooo BFF.TTYL.

Another Pleasant Valley Sunday. . .

Sunday the 29th of April found the RM Crew collaborating once again with producer Jill Abrahams and director Joshua White on another installment of Cherry Dish. For those of you who missed our first notes on this, it's a soon to be launched webisode series for www.CherryTV.com- featuring, as it claims, juicy talk for women, by women. And this second taping proved every bit as juicy as the first. The gals kicked around topics including "Technique," "Boundaries," and the one we all really want to know about "What Makes A Good (or Bad) Partner." The panel, now familiar with, and quite at home in the intimate, RM-constructed studio, got so raucous at points that even the ever-so-composed Ms. Abrahams had trouble maintaining order. Heck, even camerawoman Femme Fatale Kristana Textork, joining the RM Crew for the Cherry Dish episode, learned a thing or two. As for the rest of the RM guys, they once again left in a somewhat stunned, but wiser state.

Speaking Deutsch With The $7 Billion Dollar Man

Thursday, March 29th: Rosey and Brian Townes were invited by a contact at CNBC's The Donnie Deutsch Show to sit in on a taping of this popular business television program. In an exceptionally rare event, advertising mogul and TV personality Donnie Deutsch was doing a first-ever on camera interview with the world's 104th richest man, Ron Perlman- whose personal estimated worth is somewhere around $7 billion. That's right. . . billion. 7 of 'em. This is, of course, not saying anything about the value of the many corporations he has purchased and sold, and the subsequent fortunes he has made over the years for those involved. And what was it like in the presence of this tycoon, this pillar of Wall Street, this Emperor of the Exchange? He was nice. No he was cool. Relaxed and joking with Mr. Deutsch, Perlman spent the better part of an hour imparting the wisdom that has made him his fortune, over a Diet Coke, as though he were at any cafe in the city. Gracious and humble, he even accepted questions from the invited audience. So, how does one, according to Perlman make a fortune? Rule number one- without question- "You have to love what you do. If you don't, you'll never be as good at it as someone who does, and they are your competition." Shortly after the floor was opened to CNBC's guests, the ever intrepid Rosey stepped to the mic, and posed the following: Rosey: "Hi! John Rosenblatt with a question... (got the last name in there- didn't quite make it to plugging the company, but hey- gotta admire his restraint) "What do you look for in the people you hire. Your team. . ." Ronald's response was simple: "You have to surround yourself with people smarter than you. And they have to be good people. Every bad situation I've ever been in in business has gone back to a person who did not have a good heart, and should not have been on the team...' To which Deutsch added: "I used to say this. . . the people we hire have to have big brains, big hearts, thick skins, and be 2% off-center" Ok- so maybe we lean a little more toward people around 7% off-center, but otherwise we couldn't agree more... At press time, the show is slated to air in the second week of April. Check CNBC and www.roseymedia.com for details.

Peyton Manning's got good timing...

Ever watch those paranormal documentary shows? Y'know, the ones where the guys are wandering around through the supposedly haunted house, and they suddenly say "Did you hear that?" And even though we, at home, in our living rooms, don't, we still accept that it may have happened, and keep watching? So, it goes like this- Rosey Media Production Coordinator and general go-to guy Brian Townes, sound guru Dan Walter, and DP John "Rosey" Rosenblatt are on a soccer field at the Hudson River Park. They've been there for about three hours on a gray March morning, shooting a Digital Short for SNL with director Akiva Schaeffer and writer/cast member Seth Myers. Things are bumping along, when Rosey ducks out and heads for the blue Porta-John on the edge of the field. Seconds later, the show's host for the week, 6'5" Colts QB and Super Bowl Champ, Peyton Manning comes bounding across the field. "Who's in the port-o-let? Who just went to the john?" Never one to betray a comrade, Walters and Townes immediately and simultaneously rat their fearless leader out. "Watch this. . ." Peyton picks up one of the footballs he has been throwing around during the taping of the SNL Digital Short "United Way" and sprints toward the can. With a carefully trained arm and eye like a laser sight, he fires the pigskin, full throttle, directly toward the door of the Porta-John. The most primitive of microphones could have captured the collosal thud the football made as it slammed into the fiberglass door of the little blue Porta-John. Although brief, the drum-like boom was heard by everyone on the field. What was not, however, was what Mr. Manning reported gleefully as he jogged back toward the assembled cast and crew. "Y'all hear that?" He exclaims, grinning ear to ear, belly laughing as he runs."Aw, man. . . he screamed just like a girl!" "I don't blame him. . ."Manning continues, briefly regaining his composure. "We have those port-a-johns at practice, and. . .you can't go in 'em without the guys [messing] with ya. . . shaking 'em all over and. . . aw, man, he did scream. . ." he trails off, laughing again. This entire transaction takes about thirty seconds, a slightly unnerved Rosenblatt exits the Porta-John in a dignified manner... smiling...kinda. During later discussion, Rosey did admit to being quite startled by Peyton's prank... Bottom line- If you want to scare the crap out of someone (Get it?!). Chuck a football when your mate is taking time out in the Porta- John. As for Peyton Manning, anyone who caught last week's Saturday Night Live can attest he distinguished himself by being not only well spoken and charismatic, but genuinely funny as well. If you missed the Digital Short, check it out at: http://youtube.com/browse?s=tr&t=t&c=0&l=